SEO (Search Engine Optimization)

Search Engine Optimization (SEO)

The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

Why is Search Engine marketing so important?

• Reasons to optimise
• How searches and spiders work
• What search engines to target

Key-word and phrase analysis

• How to automatically analyse the keyword density
• Using other tools to choose effective keywords/phrases
• Effective targeting
• Competitor analysis
• Strategies to attract users and Search Engines

Writing for search Engines

• How to automatically analyse the keyword density
• Creating keyword rich text
• Use of Header types and high placed text
• Creating quality links i.e. with keyword in the link text
• Writing for both users and Search Engines
• Search Engine submission